Bretty Curry (Smart Marketer) – Google Performance Max Blueprint | 15.7 GB
Bretty Curry What You Get:
MODULE 1
Getting Started With Performance Max
MODULE DETAILS
– What is Performance Max?
– How P-Max Differs from Other Google Campaign Types
– How P-Max Fits into Your Marketing Stack
– Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign
MODULE 2
Using Performance Max To Maximize Shopping
MODULE DETAILS
– Campaign Strategy: Goals & Setup
– Audience Signals Bidding strategy
– Listing Groups & Product Feed
– Case Study: Maximizing P-Max Conversions for oVertone
– Assembling Creative Assets for Successful Ads
Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
– Case Study: Auto brand 2x’s Revenue and gets 295% ROI
MODULE 3
Performance Max For Top-Of-Funnel Growth
MODULE DETAILS
– Going Beyond Shopping for Scale
– Listing Groups & Shopping Ads
– Display Network for Scale / New Traffic & Customer Acquisition
– YouTube Ads – Video Strategy, Assets & Hooks
– Campaign Buildout #2
Reporting Insights & Optimization
– Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
– Action Items for Executing Your Blueprint Bretty Curry” or a “Google Performance Max Blueprint” associated with Smart Marketer in my training data up until September 2021. It’s possible that these are recent developments or specific content released after my knowledge cutoff.
Smart Marketer is a well-known digital marketing education company founded by Ezra Firestone. They provide training, resources, and courses to help individuals and businesses improve their online marketing strategies.
