Branding your Business by Mikael Baggstrom
Branding your Business by Mikael Baggstrom
MP4 | Video: AVC 1280×720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | Lec: 32 | 1.37 GB
Genre: eLearning | Language: English
Description
This course is divided into 4 separate sections. The first section, which you are watching right now, is the introduction section, which will give you the foundation of the subject before we get deeper into all different elements.
If you want to understand your audience on a deeper level, their fears, desires, characteristics and behaviours, and you want to build a brand personality that engages them on an emotional level, then this is the course for you.
One of the first considerations when
building a business brand and a business strategy
should be; how do I connect with my audience in a way that seems organic and natural. So the see the business like a person.
In this course you’ll learn the science behind why personality is the key for business brands to human engagement and the framework that the biggest brands in the world use in order to develop their personalities that connect with their audience.
The businesses and brands that make emotional connections with their audience do so on a uniquely human level. Brands are evolving into human personas that are connecting with their audience on a much more personal level.
Your customers don’t want broadcast communication in a generic voice with little to no personality. They want their brands to connect with them with an authentic personality that they can relate to.
The most loved brands in the world use a scientific personality framework as part of their brand strategy in order to make those emotional connections.
Brand Archetypes have been used by storytellers and filmmakers for generations in order to make their audience feel something for their characters and that’s exactly what we’ll be diving into in this course. We’ll uncover where brand archetypes have come from and their scientific background and how they are applied in business strategy as brand archetypes in order for brands to connect with their audience.
