Russ Henneberry – Search Marketing Mastery
Russ Henneberry – Search Marketing Mastery | 3.4 GB
HINT: SEO today isn’t just about Google. Modern search marketers understand that their customers are looking for them across all search channels, and fortunately that’s exactly what we’re covering in this master class and certification.
Think SEO is dead?
Nope. SEO isn’t dead, but it has changed.
Thanks to Google’s Panda and Penguin updates, the old rules of SEO no longer apply. Today, to get ranked (and stay ranked), site owners need to emphasize user experience over traditional variables such as links and keyword density.
More importantly, they need to optimize based on the user’s INTENT (and not just the search bots). This is quite simply the biggest shift to occur in Search Marketing since the launch of Google.
It’s called: IBSO.
Modern search marketing has an entirely new set of rules than older, outdated forms of SEO:
STEP 1: Identify the INTENT and context of the prospect. (This is easier than you think once you have the tools and know how it’s done.)
STEP 2: Create an asset (i.e. blog post, podcast, sales page, product detail page, tool, pricing page, etc.) that satisfies that intent.
Think SEO is dead?
Nope. SEO isn’t dead, but it has changed.
Thanks to Google’s Panda and Penguin updates, the old rules of SEO no longer apply. Today, to get ranked (and stay ranked), site owners need to emphasize user experience over traditional variables such as links and keyword density.
More importantly, they need to optimize based on the user’s INTENT (and not just the search bots). This is quite simply the biggest shift to occur in Search Marketing since the launch of Google.
It’s called: IBSO.
Modern search marketing
STEP 2: Create an asset (i.e. blog post, podcast, sales page, product detail page, tool, pricing page, etc.) that satisfies that intent.
