Katie Yeakle – Secrets of Writing HIGH-PERFORMANCE Business-to-Business Copy | 47.89 MB
Secrets of Writing HIGH-PERFORMANCE Business-to-Business Copy is a full immersion into the B2B world.
It shows you how the Business-to-Business market works… how the buying decision is made… what motivates and drives the decision-making process.
It shows you different emotions that can impact the buying decision and how to appeal to them in your copy.
