Every successful expert, entrepreneur, and marketer knows…
Your offer makes or breaks the success of your marketing efforts.
Aside from your audience, your offer is the single most important element of your marketing campaign.
It can mean the difference between you seeing a random trickle of sales… or… a steady wave of new buyers.
Your offer…
Not your headline.
Not your story.
Not your credentials.
Not your testimonials.
No. None of those.
And this is why, when it comes to direct marketing and driving response…
Your… offer… is… EVERYTHING!
And…
The Most Accomplished Marketing Experts Agree…
How To Present Your “Right Offer” The Right Way!
Constructing the right offer is only half the puzzle.
What your offer is or includes is only one piece which can make or break your marketing efforts.
You also need to understand how to best frame and present your offer after it’s constructed properly.
Present your offer to your prospect incorrectly, or even a little off, and you, your sales, and your business suffer.
You must have the “right offer”… AND…. the “right presentation” of that offer.
This is why legendary ad man, Bob Stone, preached…
Not sure what Bob means by “the manner in which an offer is presented”?
Well, take a look at this little example below…
Look at this list below of discount statements which could be part of an overall offer…
Each one presents the same discount offer…
But each one uses different words… different positioning… different framing to present the price.
Same pricing offer; different price presentation.
So…
How Big Of A Difference Does Offer Presentation Like This Make?
According to Bob Stone, testing to the same audience proves one of those price presentations above produces a WHOPPING 40% INCREASE in sales conversions.
(Hint: No. 2)
That means… you could be losing-out on a lot of sales simply by how you’re presenting your offer.
And that’s just the impact of how you present price in your offer.
What about the impact of how you construct and present all the other pieces of your offer?…
You can see why Pat Friesen, the first woman Direct Marketer of the Year, says…
And this is why, today, with everything going on in the economy… the level of competition online we all have online… and the widespread skepticism of prospects…
Having An “Irresistible Offer”
Is No Longer Enough!
Not today…
Not if you’re in a competitive or crowded marketplace…
And not if you want to make it easy for your prospects to see why they should choose you over every other option they have.
And, don’t fool yourself…
Your prospects have lots of other options to choose from besides paying you.
They can choose a competitor… they can keep doing what they’ve been doing… or… they can simply do nothing.
You should NEVER… ever… underestimate the task of getting your prospects to choose to spend money with you.
Please recognize…
Your prospects have a crazy high level of doubt and skepticism today.
So it takes extreme, extraordinary measures to move lots of people to spend money with you.
The Most Effective Offer Is…
So, what’s the most effective way to construct and present an offer…. that busts through this wall of hesitation and distrust?…
…that makes it immediately apparent to prospects why they should choose you over every other option?…
…that makes it clear why prospects would be foolish to pass-up on the chance to spend money with you?
Simple…
Having A S.I.N. Offer Makes YOU Incomparable!
A S.I.N. Offer Is Different Because Of This…