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Masterclass 2.0 on Buyer Personas
Adele Revella?s book Buyer Personas has a cover.
Learn the #1 method in the market and become a buyer persona expert.
Are you ready to improve your buyer persona knowledge and gain recognition for it? Learn the #1 strategy for acquiring actionable insight into buying decisions and the people who make them at our online workshop. You may learn the skills and information needed to become a Buyer Persona Subject Matter Expert in only a few hours.
Obtain certification as a Buyer Persona Expert.
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Have you noticed how many businesses are looking for marketers who are familiar with buyer personas? We offer an online knowledge evaluation at the end of the program to assist you get the recognition you so rightly deserve. You won?t want to miss out on this chance to evaluate your new skills and add a Buyer Persona Subject Matter Expert badge to your CV or LinkedIn page.
Masterclass Sneak Peek
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What You Will Receive
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For every phase of persona building, there are video instructions and 17 comprehensive tools. To guarantee you don?t create too many personas, use two templates and three case studies. 12 strategies for getting the most out of as little as ten interviews 4 tips to persuade your stakeholders of the importance of personas A comprehensive interview guide to help you grasp this unique method rapidly. Creating a Buyer Persona For your r?sum? or LinkedIn profile, get the Subject Matter Expert badge. 3 finished template samples, as well as an example buyer interview
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What You?ll Discover
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Why do most personalities lack insight into your buyer?s decision? How the Five Rings of Buying Insight expose your buyer?s journey What can you do with the five insights to help drive your sales and marketing efforts? Why it?s critical to consider your persona goals before creating them How do you choose which people to interview and how many interviews you?ll need? Learn how to create a study that will tell you how many personas you need and how to back it up with evidence. Why you should think about where you get your interviews. How to locate potential interview subjects and encourage them to speak with you What should you do to confirm your interview date and prepare for success? Why do surveys and focus groups fail, and how is this method different? How to use the interview guide to guide buyers through each phase of the buying process Why and how should your stakeholders interact with your buyer?s story? How to choose interview quotations and look for trends that reflect identities How to keep your personas safe Describe what buyers expect from their interactions with you. Why should you categorize buyers based on their purchasing history? How to determine the proper number of personas based on your interview findings How to communicate to your stakeholders or clients the importance of buying insights Consequences of corporations failing to comprehend their buyer?s journey Buyer personas in the future and how to ensure they reach their full potential
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Curriculum/Agenda
8 Modules Recorded
Introduction to Module 1
We?ll go through the importance of creating buyer personas around the buying process in this workshop overview. You?ll see why buyer profiles that simply describe the buyer result in an excessive number of personas and no actionable insight. Video (8:35)
5 Rings of Buying Insight MODULE 02
Learn about the key factors that influence your persona?s decision to evaluate your solution. We?ll show you how to distinguish between each of these types of insight and how to apply them to produce the sales and marketing experiences your customers want. (Video: 9:47)
MODULE 03: Create a Buyer Persona Analysis
Find out which buyers you?ll need to interview and how many you?ll need to do. We?ll also go over how to do a segmentation study, which determines how many personas you?ll need based on how your buyers approach their purchasing choice. Video (15:41)
SECURE INTERVIEWS WITH BUYERS MODULE 04
We?ll help you evaluate numerous ways for locating buyers to interview so you can get the most out of each one. We?ll also go over the strategies you?ll use to get buyers to agree to meet with you. Video (15:05)
CONDUCT BUYER INTERVIEWS MODULE 05
You?ll learn how to conduct buyer interviews using our proprietary method, which uses probing techniques to get consumers to share the impressions, expectations, and attitudes you need to know about. We?ll show you how to increase your confidence and technique before your first live interview by using our interview guide and an example buyer interview. (Video length: 25:24)
MINING INTERVIEWS FOR INSIGHTS MODULE 06
You?ll learn how to use our insights template to find patterns in your interviews and create your buyer persona in this module. You?ll learn how to select the most relevant and engaging quotes so that your stakeholders understand both the practical and emotional aspects of your character and their purchasing decision. (Video 21:57)
MODULE 07 Determine the Required Number of Personas
This module will teach you how to comprehend and defend the number of buyer personas you really need if you suspect you have more than one. We?ll demonstrate how to execute a segmentation study based on variations in each buyer?s choice, ensuring that each persona is actionable and relevant. (Video: 14:53)
MODULE 08: Adele Revella?s Interview
In this taped conversation, you?ll learn how to communicate the relevance of this unique approach to buyer personas to internal stakeholders and clients. Adele shares many suggestions to assist you overcome common buyer worries or misconceptions regarding the benefits of personas. Video (16:19)
The Resources You?ll Get
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Buying Experience Infographic 5 Rings of Buying Insight Defined and How Each Informs Marketing Strategy Self-Assessment Infographic Designing Your Study Infographic (which buyers to interview and how many you need) 4 Tips to Help You Prepare for a Successful Interview Example Scripts for Email and Voicemail Getting Buyers to Participate in an Interview Conducting the Interview with Questions for Each Phase of the Buyer?s Journey: A Comprehensive Interview Guide 12 Tips and Tricks for Getting the Most Out of Your Interviews (Infographic) Spreadsheet for Finding Quotes and Patterns Across Multiple Interviews is an example of a recorded buyer interview template. Example of Completed Templates for Analyzing Interview Patterns Example of Interview Transcript with Comments PowerPoint Template for Presenting Your Buyer Persona 5 Tips for Creating Personas Based on Your Interviews (Infographic) Completed Segmentation Analysis Example 5 Rules for Choosing How Many Buyer Personas to Create (Infographic) Adele Revella gives a recorded interview about how to sell personas to stakeholders. 4 Tips to Increase Your Stakeholder Influence Infographic
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Who Should Show Up?
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Every marketing or sales enablement professional in charge of ?high consideration? products, services, or solutions should attend this training. Almost all B2B solutions, as well as those B2C solutions where buyers spend days, weeks, or longer assessing their options and selecting one, fall into the high consideration group.
About the Professor
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Adele Revella is the founder of Buyer Persona Institute and the author of Buyer Personas: How to Gain Insight into Your Customer?s Expectations, Align Your Marketing Strategies, and Win More Business (Wiley), which Fortune Magazine named one of the top five business books of the year. Her distinct viewpoint is based on decades of experience as a sales and marketing executive, trainer, researcher, and entrepreneur.
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Adele got the idea for Buyer Persona Institute while working for Pragmatic Marketing, a global training company generally regarded as the pioneer in B2B product management workshops, where she developed and led the benchmark product marketing course.
Masterclass 2.0 on Buyer Personas
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About the Professor
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Become an expert in buyer personas.
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Buyer Persona Institute, a division of KS&R, has a new logo.
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Founded in 2010 to help you better understand your buyers? personalities by providing actionable insights into their complete purchasing process.
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Featured Articles
The Key Distinctions Between a Buyer Profile and a Buyer Persona
It?s all systems go?.
KSR?s Acquisition of Buyer Persona Institute is discussed by Adele Revella and Jim Kraus.
KS&R?s Buyer Persona Institute is a division of the company.
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Official Price: $797
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