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Strategy Playbook HERE IS A BRUTAL TRUTH ABOUT B2B MARKETING:
In the majority of companies, marketing is perceived as a lot of effort for little result. A waste of money. Sales teams don’t believe in marketing because they simply don’t see the marketing impact on sales and revenue.
They think that marketing is all about visiting trade shows and conferences, designing slides, working on branding, and spreading the content on social media — without helping them generate high-quality leads and closing more deals.
As a result, every single team meeting ends with marketers going red-faced when sales and executives ask:
“WHERE are the leads?”
Have you ever been in these shoes?
The B2B Marketing Strategy Playbook provides a clear and concise plan to create a successful marketing strategy. With expert tips and insight, this handbook will help you create the right product, message, channel and target audience to differentiate your business.
This B2B Marketing Strategy Playbook gives you a step-by-step guide to designing, executing and measuring a high-impact B2B marketing program–in any industry.
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Official Price: $249
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