Brett Williams – Productize Yourself | 437 MB
Productize Yourself What You Get:
– Full-time or part-time
– Build a team or go solo
– Keep it ASAP (as simple as possible)
– Why you’re starting the first place
– Niche down, or not
– How to position yourself
– You don’t need a big budget
– Define your packages
– What should I charge
– Building a strong portfolio
– Designing a killer site
– Choose your tools
– Managing payments
– Common mistakes to avoid
– Pitch effectively
– Finding your first client
– Never work for free
– Build in public
– Don’t underestimate communities
– Creating micro-resources
– The 15 min sales call
– Overview of my process
– Communicating with clients
– Operate without meetings
– Upselling clients
“Productize Yourself” is a concept that emphasizes treating yourself as a product or a brand and leveraging personal branding strategies to enhance your professional image, reputation, and marketability. It involves positioning yourself as an expert or specialist in your field, developing a unique value proposition, and marketing your skills, expertise, and experiences to attract opportunities and achieve career success.
- Define your unique value proposition: Identify your strengths, skills, and expertise that set you apart from others in your industry. Determine what makes you unique and valuable to employers, clients, or customers.
- Build a personal brand: Establish a consistent and compelling personal brand that aligns with your professional goals and values.
- This helps establish yourself as an authority in your field and increases your visibility.
- Network strategically: Build and nurture professional relationships with individuals who can contribute to your growth and success.
- Continual learning and skill development: Stay up-to-date with industry trends, new technologies, and emerging best practices. Invest in your professional development by attending workshops, webinars, or courses to acquire new skills and enhance your knowledge.
