Copywriting: How To Convert Features Into Benefits That Sell

Genre: eLearning | MP4 | Video: h264, 1920×1080 | Audio: aac, 44100 Hz Language: English | VTT | Size: 475 MB | Duration: 37 mins
What you’ll learn
Tell the difference between a feature and a benefit
Convert cold features into powerful and emotional benefits that sell
Identify the benefits of the benefit, meaning students will be able to dig deep into the prospect’s mind and find what makes them tick
Apply the concept “The Ladder Of Abstraction” and instantly improve communication. (The Holy Grail In Marketing)
Know where the best place (in the marketing copy framework) for writing benefits is
Understand and apply to TOP 3 trigger words that should be always implied in marketing messages.
Apply simple but effective 3-step framework for writing marketing copy
Understand the most important factor for pricing a product or service