Customer Retention for Subscription Products by Val Geisler — CXL Institute — Free download
Make customer retention your number one growth channel
This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.
When it comes to growing SaaS companies, most people are following a traditional, top-down approach and using demo requests as the main way of qualifying new business.
What separates the top 1% from the bottom 99%?
Retention.
For SaaS companies, the term “growth” often means acquiring new customers, doing biz dev, and building out a sales and marketing team. But what about the customers you’ve already attracted?
This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.
Retention is the most underrated growth channel
Stop letting your churn rate keep you up at night. Start focusing on retention efforts instead. Retention activities are the secret to increasing your customer lifetime value (CLTV)… and the number of zzzzz’s you can catch on a regular basis.
In this course, Val will teach you everything you need to know about why retention leads all other growth strategies…and how to maximize it.
In just 6 short online classes, you will be able to
- Know the difference between good and bad retention
- Identify the keys to really great retention
- Implement strategies that will positively affect your churn rate
- Learn how to improve retention long term
