Gumroad Deliver on your promises and you’ll be trusted to make more — including helping decision-makers understand SEO so you’re not the last person to know when there’s a problem.The course demonstrates how to overcome each one of these challenges, through expert interviews and practical examples.We’ve assembled case studies featuring companies that are navigating every one of these challenges — it’s also why we created this course
Gumroad In this course, you’ll learn the fundamentals of forecasting, and how to use it to prove the value of your SEO efforts to colleagues and clients.Whether you’re a senior executive, an entrepreneur or an in-house marketer building a case for investment in search engine optimization, this course is for you.Plus every time you purchase this course, 10% of your payment will be given to charity.
The business I work for needs to budget for marketing and track its performance. I need to do good SEO that has a measurable impact on the bottom line.
By providing a financial model for SEO, you’ll give new-to-SEO clients confidence to invest, and existing clients the reassurance to carry on. You’ll also improve your SEO strategy as you ask the relevant questions about what data is available, and what data is needed to provide an accurate forecast.
Businesses invest in SEO with the expectation of increased traffic and conversions. But how can we help businesses understand their search opportunity and prove the ROI of SEO?
If you can accurately predict how much traffic an SEO campaign is going to deliver, and how much revenue it’s likely to make, you’ll be in a powerful position.Money will never be an obstacle to doing more SEO and your ideas will have far more credibility.
It’s becoming more important than ever to be able to forecast how your SEO activities will affect performance. If you want to move from an ad-hoc approach to one based on sound analytics, this course will help get you there.
Forecasting For SEO is a 67-minute video course that teaches you to create forecasts that help businesses understand the potential impact of your SEO campaigns.
