Inspiring Influence with Jon Buchan

There’s nothing wrong with selling your time, but time is finite. At a certain point, the only way to make more money is to charge more for your time.

Digital products are infinitely scalable. You can help more people by distilling your expertise down into digital products. Your expertise can be sold many times over.

Although the term ‘Influencer’ is much mocked (even by myself, who has created a satirical newspaper called “The Influential”), becoming a leading expert in your field has many advantages.

It’s less stressful, more profitable, and gives you more time to expand your business.

There are many benefits to building a following and selling your expertise at scale.

The 5 Stages Of Building A Scalable Digital Products Business:

Inspiring Influence takes you through every step of the process:

• Launch – Developing the theme/hook, creating your group & email list, creating your first lead magnet, creating your first posts & acquiring your first 100 members.
• Engage – Creating content that gets engagement, creating a community ‘feel’ and catering to the needs of your audience while still leading.
• Grow – Using growth hacking techniques, posting ethically in other ‘complementary’ groups, putting yourself out there, building relationships with other influencers and building an engine of social proof.
• Sell – Asking your audience what they want, productising your expertise, developing your first products and launching your first course.
• Expand – Expand the theme of your group, using Facebook Ads to speed up growth, leveraging your following to grow, building new products and scaling up with joint ventures.

Who is this for?

• You’re an expert in your field who currently works with clients one to one, either as a consultant, coach or as an agency.
• You currently sell your time and expertise to clients 1-2-1.
• You’re looking to try a different model where you sell your expertise at scale and get paid upfront rather than after 30, 60 or 90 days.

How quickly can you see results?

As with anything, the more effort and time you put in, the quicker you’ll see results.

I started this process at the end of March and sold my first products in April. Digital product sales became my main source of revenue by August.