Nicholas Scalice — Landing Page Masterclass — Free download
Course Summary
Straight-forward course on landing pages. Lots of valuable information and links to resources if you want to go deeper than this course.
Course Contents
Part 1: Introduction
- Additional Resources
- Welcome to the Course
- Important Terms to Know
- The 7 Skills Landing Page Optimizers Need to Have
Part 2: Landing Page Foundations
- What is a Landing Page?
- The OAT Formula
- 7 Questions Every Landing Page Should Answer
Part 3: Psychology of Persuasion
- It’s All About “State Change”
- Brain Chemicals
- Psychological Triggers
Part 4: Copywriting That Converts
- Landing Page Copywriting Tips
- Writing Headlines That Convert
- Message Match
- Call-to-Action
Part 5: Design That Shines
- Elements of Design
- Design Tools
- Examples of Great Design
Part 6: Building a Landing Page
- Overview of the Buildout Process
- Research, Write, Design, & Develop
- Integrate, Test, & Launch
- Let’s Build a Page with Unbounce
Part 7: All About Testing
- Different Types of Testing
- Functional Testing
- Usability Testing
- A/B Testing
Part 8: Ready to Optimize
- Understanding Analytics
- Metrics That Matter
- Form Optimization
- Optimizing for Speed
- Optimizing for Ecommerce
Part 9: Real Landing Page Reviews
- Click-Through Pages
- Lead Capture Pages
- Sales Pages
Part 10: Conclusion
- Recap of Key Takeaways
- Working with Freelancers
