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Managing Metaphor

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An Introduction to the Deep Levels of English

Managing Metaphor This book is a guide to the deep levels of English, where concepts fundamental to linguistic human collaboration are analyzed in depth and made available for immediate use by both specialists and non-specialists alike. Metaphor is one of many such concepts that is reviewed in this book.

Managing Metaphor A practical English grammar that helps students to explore the deeper levels of language and metaphor.

Find out what’s really behind the language you speak. This is a practical reference book that will teach you how to understand the deeper meanings of language–to recognize the metaphor at work and use it yourself. You’ll gain a new awareness of natural English by exploring the diversity of meaning and effect brought about by metaphor.

Are you a manager or do you aspire to be one? Do you want to develop your business English? Then this is the book for you.

Do you wonder whether one of your own words has something in common with another? Do you have a sense that there is some kind of relationship between them, but you cannot be sure what it is? Do you feel there must be a similarity between them, but the usual thesaurus categories of parts of speech and meaning are too general to reveal it to you? Managing Metaphor will help you understand metaphors and idioms by revealing their conceptual basis. This book also shows that this underlying level exists also in other words, whether they are literal or metaphorical. It describes a simpler world where all communication can take place, and where everyday concepts and language can be understood.

Metaphor is at the heart of language and runs through all aspects of verbal communication. It is fundamental to persuasion, in advertising and politics; it is key to social relationships, helping us to express our identities, our emotions and what we stand for; it shapes our sense of right and wrong and the world we live in. In this book the author links up metaphor with her own pioneering theories of mental space structures to help explain exactly how metaphor works linguistically, psychologically and culturally.

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