Rich+Niche – Full Stack Marketing Funnels | 58.9 GB
Stack Marketing Digital Marketing Theory
– Classical Marketing Theory
– The 4 P’s of Marketing
– Internet Branding
– Minimally Viable Products
– Digital Marketing 101
Designing Funnels
– Funnel Design Theory
– Funnel Design Process
– Project Discovery
– Muse Design
– Escape & Arrival
– User Experience (UX)
– 8-Step Customer Journey
– Marketing Funnel System Design
– Funnel Visualization
Building a Website
– Buying Domains
– DNS Settings
– Web Hosting 101
– Installing a WordPress Site
– Installing a WordPress Theme
– Best WordPress Plugins
Lead Magnets
– What is a lead magnet?
– 8 Keys to a Perfect lead Magnet
– Pain Killers vs Vitamins
– Escape & Arrival
– The Best Friend Method
– Making Lead Magnets in Canva
– Lead Magnet Delivery
Copywriting That Works
– Writing for Reptiles
– Squeeze Page Copy
– How to Write Headlines
– Benefits Not Features
– The Call-To-Action
Creating Landing Pages
– How to set the squeeze page
– Simple Mobile Friendly Layouts
– Easy Image Mockups
– How to Embed Forms
Email Marketing
– Using a tool like Mailchimp
– Audience and Lists
– Your First Automated Email
– Embedding Forms
– Thank You Page Redirections
– How to Test the System
– Multi Email Automation
Google Analytics
– Google Analytics Walkthrough
– How to Gain Data-Driven Insights
– Setting up Conversion Goals- CRO Exercises
– Sales Page Development SOP
Online Traffic Sources
– Organic Search Traffic (SEO)
– Paid Traffic
– Referral Traffic
– Direct Traffic
– Social Traffic
– Traffic Strategy 101
Offering Funnels as a Service
– Project Management Tips
– Kartra vs WordPress
– Walkthrough my kartra Account
– How to sell funnels as a service
Digital Advertising Theory
– The Holy Grail of Digital Mktg
– The 4’m of every campaign
– Lead Gen Strategies
– Custom Audiences
– Conversion Tactics
– Awareness Strategies
– Messenger Ads & Chat Bots
Facebook Ads
– Setting up FB Business Manager
– Setting up a Tracking Pixel
– Using Custom Conversions
– Defining Target Audiences
– Facebook Ads vs Google Adwords
