3-Day Thought Leadership Content Strategy

3-Day Thought Content Strategy As a thought leader, you want to solve the big, meaningful problems for your clients or community, right?

3-Day Thought Within a couple days, an individual piece of social content holds next to no value.

[For example : one of my favorite clients had a corporation buy copies of her book for every single employee. That one book did more for her thought leadership than all the years of trying to grow on Instagram that came before it.]

1. Developing a thought leadership content strategy over a three-day period can be a great way to establish your expertise, provide value to your audience, and elevate your brand. Here’s a suggested plan for each day:

   Day 1: Topic Selection and Planning

   1. Identify your target audience: Determine the specific audience you want to reach with your thought leadership content. Consider their interests, pain points, and the expertise you can provide to address their needs.
   2. Brainstorm topics: Generate a list of potential thought leadership topics that align with your expertise and are relevant to your target audience. Consider emerging trends, industry insights, or challenges that your audience might face.
   3. Research and validate topics: Conduct research to ensure your topics are timely, valuable, and not overly saturated. Look for gaps in existing content and find unique angles to differentiate your thought leadership.

   Day 2: Content Creation

   1. Outline each topic: This will serve as a roadmap for your content creation process.
   2. Choose content formats: Decide on the most suitable content formats for each topic. This could include blog posts, videos, podcasts, infographics, or social media posts. Consider the preferences of your target audience and the strengths of your content team.
   3. Create content: Begin creating your thought leadership content for each topic.