Digital Marketer – E-Commerce Marketing Master 2022 | 18.3 GB
E-Commerce Marketing What You Get:
Module 1 Overview
Core Concepts
– Validating Proof of Concept with the Ecommerce Tree of Life
– Evaluating Product Market Fit
– The Core Pillars of Ecommerce
– Why Ecommerce Needs Strategy
– The Customer Value Journey for Ecommerce..
Module 2 Overview
Avatar/Offer
– How to Create Your Customer Avatar
– The 4 Key Ecommerce Attributes
– 26 Examples of Transactional Ecommerce Offers
– Creating Your Offer Stack
Module 3 Overview
Online Store
– Optimizing Your Online Store
– How to Create the Ideal
Here are some key areas to focus on as an E-commerce Marketing Master:
- Target Audience Analysis: Understanding your target audience is crucial for effective marketing. Conduct market research to identify your ideal customers, their demographics, preferences, and online behavior. This information will help you develop targeted marketing campaigns.
- Website Optimization: Your e-commerce website should be user-friendly, visually appealing, and optimized for conversions. Ensure that your website is easy to navigate, has clear product descriptions, high-quality product images, and a streamlined checkout process. Implement search engine optimization (SEO) techniques to improve your website’s visibility in search engine results.
- Email Marketing: Build an email list of customers and prospects and leverage it to drive repeat sales and customer loyalty. Implement email marketing campaigns to send targeted promotions, personalized recommendations, abandoned cart reminders, and post-purchase follow-ups. Use automation tools to streamline the process and improve efficiency.
- Customer Relationship Management (CRM): Implement a CRM system to manage customer data, track interactions, and personalize the customer experience. Use customer data to segment your audience and deliver personalized offers, recommendations, and communications that resonate with individual customers.
- Conversion Rate Optimization (CRO): Continuously analyze your website and marketing campaigns to identify areas for improvement.
