Perry Belcher – F.I.B.S. Offer Creation Masterclass | 6.42 GB
Perry Belcher What You Get:
Part 1: Why Offers Matter
Everything Starts With an Offer
– Most Valuable Skill in the World
– Learn the Hard Way — Fast
– How Offers Build Relationships
– 30 Years of Experience in 2 Days
– My Usable “Fake It Till You Make It” Formula
Phase 1: Understanding Human Buying Behavior
The Five “Cult Laws” That Drive Sales — Module One, 30 Minutes
Buying Behavior — Module One, 60 Minutes
Phase 2: Critical Research
5 Big Questions — 60 Minutes
Competitive Research — 30 Minutes
Planning — 30 Minutes
Writers’ Tools — 60 Minutes
Phase 3: The Offer Formula
Now we start writing or dictating
Things to Remember: Sequence Matters — 30 Minutes
Promise — 60 Minutes
Intro — 60 Minutes
Commitment — 30 Minutes
Part 2: Your Solution
Clearly Define Their Desired Outcome (Better Be Right) What They Don’t Want You to Know (Hidden Secret)
Might Know, Probably Know, Don’t Know
– Explain the “What” Step by Step
– Good but Incomplete
– Give Context to the Importance of the Solution
– Help Them See the Vision
– Show SOME of the Steps-Within-Steps
Name the Solution (i.e. F.I.B.S.)
– Explain the Pain to Create
– Stress the Ease of Use
– Demonstrate the Speed of Results
– Sell the Idea (Not the Product)
How It Works — Day Two, 30 Minutes
Pre-Close — Day Two, 60 Minutes
Transition — Day Two, 30 Minutes
Offer — Day Two, 90 Minutes
Close — Day Two, 90 Minutes
Phase 4: Profitable Copy Editing
Editing Exercises — Day Two, 90 Minutes
– Use Stronger Verbs, Eliminate Passive Language
– Cut Boring & Redundant Text
– Assure Readability Score of 4th Grade or Below
– Voice Test 3X With Live Edit
– Perform the Standalone Scan Test
– Run the I.O.U. Test
– Hold a C.U.B. Review
– Create Image Captions
– Underline, Bold, Italics & Caps, Spelling, Grammar & Punctuation
– Explain the Pain to Create